AMDP Draft



Burt’s Bees

As part of the Research and Development Department to figure out which companies are a good investment for AMPD. After extensive research, I can recommend Burt’s Bees, a American personal care company that focuses on being Earth-friendly. I will be analyzing the AMPD standards for Burt’s Bees, which include the Triple Bottom Line, Corporate Social Responsibility, Social Enterprise and its Carbon Footprint. I will take a further look at Burt’s Bees Background, how old it is, success and my recommendation. 

AMDP Standards

  • Triple Bottom Line: It proposes that businesses should not only focus on economic performance but also on social and environmental impacts.It can be broken down into “three Ps”: profit, people, and the planet (Miller).
    • Profit: Refers to the financial performance of a business, including revenue, profits, and return on investment.
    • People: Encompasses the social impact of a businees on its stakeholders, including employees, customers and communities.
    • Planet: Concerned with making a positive impact on the environment, such as resource consumption, pollution and waste consumption.
  • Corporate Social Responsibility: A business concept that refers to a company's responsibility to operate in an ethical and sustainable manner, while considering the interests of its stakeholders, including customers, employees, communities, and the environment (Reckmann).
  • Social Enterprise: An organization that seeks to address social or environmental issues while also generating revenue (Barone).
  • Carbon Footprint: A measure of the total amount of greenhouse gas emissions, primarily carbon dioxide (CO2), produced directly or indirectly by human activities, such as transportation, energy production, and industrial processes. To measure a carbon footprint, the emissions associated with an individual, organization, or activity are calculated based on the amount of energy used, the mode of transportation, the type of fuel consumed, and other relevant factors. Reducing carbon footprint is important because greenhouse gases, such as carbon dioxide, contribute to climate change by trapping heat in the Earth's atmosphere, leading to rising global temperatures, melting glaciers, sea level rise, and more frequent extreme weather events.
 Burt’s Bees
Established in 1984 and has since become a leader in the natural and organic personal care industry. Burt's Bees products are made from natural ingredients, many of which are sourced from sustainable, organic, and non-GMO sources. The company uses environmentally friendly packaging, such as recycled materials and biodegradable or compostable containers.

Burt’s Bees Success
In 2021, Burt’s Bees reached its peak revenue making 270M for the year. Burt's Bees has built a strong brand reputation for producing natural and organic personal care products that are both high-quality and environmentally friendly. This has resonated with consumers who are increasingly concerned about the impact of their purchases on the environment and their health. Burt's Bees has implemented a number of sustainability and social responsibility initiatives, which have helped to build brand loyalty and attract consumers who value ethical and environmentally responsible products.

Recommendation
Burt’s Bees embodies all standards that we value here at AMPD. Burt’s Bees has made a huge effort to reduce its carbon footprint.After careful consideration we should invest in Burt’s Bees, it is clear that they align with our standards.

Works Cited
            Barone, Adam. “Social Enterprise.” Investopedia, Investopedia, 11 June 2022, https://www.investopedia.com/terms/s/social-enterprise.asp#:~:text=our%20editorial%20policies-,What%20Is%20a%20Social%20Enterprise%3F,used%20to%20fund%20social%20programs.

            Burtsbees.com, “About Burt’s Bees” https://www.burtsbees.com/about-us/for-nature-for-all/?utm_source=google&utm_medium=cpc&utm_campaign=BOG%7CBranded%7CST%7CN%7CKW%7CBranded%7CMulti%7CEnglish%7CENKW-ENBR&utm_content=145870036946&utm_term=burts+bees+skincare&gclid=Cj0KCQiA6fafBhC1ARIsAIJjL8kIoHrVRFkD_HjOQMWW2SKJUxqOlHJob8kVDmEa_d_ScFKL4QAIf2IaAo-bEALw_wcB&gclsrc=aw.ds.

            Miller, Kelsey. “The Triple Bottom Line: What It Is &; Why It's Important.” Harvard Business School Online's Business Insights Blog, 8 Dec. 2020, https://online.hbs.edu/blog/post/what-is-the-triple-bottom-line.

            Reckmann, Nadia. “Corporate Social Responsibility.” Business News Daily, 21 Feb. 2023, https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html.

            “What Is a Carbon Footprint? .” Youmatter, 20 Feb. 2020, https://youmatter.world/en/definition/definitions-carbon-footprint/#:~:text=The%20carbon%20footprint%20is%20a,of%20their%20personal%20carbon%20footprint.


Comments

Post a Comment

Popular posts from this blog

AMDP Final

To: Clark Hansen, CEO of AMDP From: Alexis Zamora, Research & Development Analyst at AMDP Date: March 10th, 2023 Subject: Intriguing Investment Opportunity in Burt’s Bees As part of the Research and Development Department, it is my responsibility to figure out which companies are good investments for AMDP. After extensive research, we should heavily consider Burt’s Bees, an American personal care company that focuses on being Earth-friendly. I will start by listing AMDP’s investment standards. I will then explain Burt’s Bees background and sustainable practices. Next, I will give two expert opinions. Last, I will give my final recommendation. AMDP Standards To ensure we invest in companies that align with our values, we have come up with a set of standards. The following information describes the criteria needed for investments. Triple Bottom Line The triple bottom line proposes that businesses should not only focus on economic performance but also on social and environmental imp...
Read more

Job Description

                                                                                                  Consulting If you try and ask a consultant what they do, they all answer, “Well….it depends.” When I started applying for consulting internships, I had no idea what it was and couldn’t find a straight answer. Over the course of the year, I found that management consulting, in its simplest form, is problem-solving. You try to pick apart a client's situation from a third-party perspective and provide solutions they might have overlooked. I did a management consulting internship this past summer. It was the first in a two-part internship. I spent most of the time working on proposals for a client and sug...
Read more

Expert Article Final

Is it Called Football or Soccer? The Rise of Soccer in the U.S. by Alexis Zamora If you haven’t been living under a rock for the last couple months, I’m sure you watched, or at least heard your friends mention, the World Cup. After a tie against Wales and England, a victory over Iran and a devastating loss to the Netherlands in the round of 16, the U.S men’s team ended its World Cup run. Even after the U.S. was eliminated, the World Cup Final between Argentina and France had nearly 26 million viewers in the U.S., the most watched World Cup Final in U.S. history. Whether you call it football or soccer, there's no denying its growing popularity in the U.S. To avoid confusion with the most popular sport in the U.S, (American Football) I will be referencing it as soccer. This article will explore the history, key factors for growth, challenges and future potential of U.S. soccer. A Troubled History Although soccer was broadcasted on television in the United States since the 1950s, cove...
Read more